1i1
1i1
Between what came before and what comes next, there is now.
Between what came before and what comes next, there is now.
The past lives in memory.
The future lives in imagination.
But life happens in the present.
The past lives in memory.
The future lives in imagination.
But life happens in the present.
1i1 was born from the understanding that time is the most precious thing we have. Not because it can be accumulated. Not because it can be bought. But because it is fleeting.
1i1 was born from the understanding that time is the most precious thing we have. Not because it can be accumulated. Not because it can be bought. But because it is fleeting.
And our name carries this idea.
And our name carries this idea.
1 represents the story you carry with you.
The roads you have traveled, the choices you have made, your achievements, your mistakes, and everything time has shaped into who you are today.
1 represents the story you carry with you.
The roads you have traveled, the choices you have made, your achievements, your mistakes, and everything time has shaped into who you are today.
i represents the individual.
i represents the individual.
You.
You.
Your identity.
Your individuality.
Your purpose.
Your identity.
Your individuality.
Your purpose.
The unique point between everything you have lived and everything you have yet to live.
The unique point between everything you have lived and everything you have yet to live.
1 represents the time that lies ahead.
The paths yet to be created, the choices yet to be made, and, above all, the person you may still become as time moves forward.
1 represents the time that lies ahead.
The paths yet to be created, the choices yet to be made, and, above all, the person you may still become as time moves forward.
1 · i · 1
1 · i · 1
Where you come from.
Who you are.
Where you are going.
Where you come from.
Who you are.
Where you are going.
At the center of time is the individual.
At the center of time is the individual.
That is why we believe a watch should do more than simply tell time.
That is why we believe a watch should do more than simply tell time.
It can carry identity.
It can tell a story.
It can represent a moment.
It can remind you of who you are and what you still intend to build.
It can carry identity.
It can tell a story.
It can represent a moment.
It can remind you of who you are and what you still intend to build.
Every 1i1 watch is created to be more than an instrument for measuring time.
Every 1i1 watch is created to be more than an instrument for measuring time.
An object of identity.
A symbol of your own story.
A reminder that every moment happens only once.
An object of identity.
A symbol of your own story.
A reminder that every moment happens only once.
Because time is fleeting.
Because time is fleeting.
Between what came before and what comes next, a reminder that the time is now.
Between what came before and what comes next, a reminder that the time is now.
THE TIME IS NOW.
THE TIME IS NOW.
1i1
1i1